Former trading house was built by architect E. Gulin in 1896 for merchant Nakhichevan Karp Yablokov. On the ground floor there were shops zhirardovskih Joint Stock Company manufactures and Associations manufactory Emile Tsindel, award medals in 1856, 1896 and 1882, with the new high-quality varieties and calico cloth. In the basement of the building was renkovsky cellar "Fortune", known productions and theater troupes. Sessions Cinématographe steel held in a rented entrepreneur R. Shtremer room of the second floor, at the beginning of 1904. Cinematograph was named "Olympus", renamed the 20-ies of the last century in the "Temp", and after World War II - in "Jung - Storm", "Komsomolets", which lasted until the 90s. In the rooms of the first floor, in the post revolutionary period housed shops and Military Rospromtorga and lobby 1st floor, auditoriums, lobby on the second floor with ancillary facilities owned Goskinopromu. Building, heavily decayed since its inception, returned the original historical appearance, renovated facade details in the early 2000s. Today, this bright example of early modernist international city of Rostov-on-Don, is a two-story, rectangular, brick, stucco building with a basement. On the facade - the head god of commerce Mercury. Left to adjoin S.Kostanaeva home building, and right - the hotel building "Big Moscow".