Shopping, or Profitable, Genc-Ogluevyh house located on Bolshaya Sadovaya 68, the city of Rostov-on-Don. It was built in 1880-1883 years for prominent businessman, merchant Stepan Fedorovich Rostov - Genc Oglueva (author of the project - architecture academician A.N. Pomeranian). The house was meant to combine retail space (ground floor) and office premises under and living rooms. Since 1925, the first and second floors are alternately arranged: Commercial bank, administrative organization of Rostov-on-Don, meat shop, billiard room, and later fish market. The three-storey with attic and basement building, U-shaped in plan, completes mnogoskatnaya roof. The central entrance is located on the sloping corner of the building is decorated with a two-tier tower with a bay window. The decoration of facades is made in the style of "baroque". In accordance with the functional affiliation walls of the first floor openings are cut large square windows, storefronts, Second Administrative - rectangular arched openings, the third residential - more narrow attic floor used for outbuildings. The building has a very original external decoration of facades, expressed in the growth of the vertical saturation overall decor. Massive cross-shaped ground floor panels replaced rustication second, completed at the top of the fruit clusters, and in the upper belt of intercommunication - male stucco heads. Narrow windows of the third floor are decorated elaborately decorated pilasters, keystones with women's heads, the frieze decorated with heraldic shields and batons. One of the first and finest apartment buildings in Rostov-on-Don refers to the period of eclecticism, which has become an integral element of the city main historic center.